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Pest Control SEO Guide

Grow, Scale, and Thrive By Learning SEO From Pest Control Marketing Partners

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Pest Control SEO - On Page Strategy

Getting your website to the front page of Google is only half the battle. The real action is in the ability to turn your traffic into pest control leads. A lead is a prospect that may want your service or is looking for more information and provides you with their contact information. However, most SEO firms are set up to focus on page rankings rather than leads, but visitors need to convert if you want sales and revenue. This is why we guarantee ROI, not page rankings.

This chapter will share our on-page SEO strategy for pest control businesses looking to grow or scale their company to the next level using internet marketing. In this chapter, we will focus on building your local SEO strategy. We will also share a few conversion elements our agency uses to convert visitors into leads and a checklist that includes some of the significant ranking factors Google looks at to determine page rankings.


There are three components to pest control SEO that you should use. Those elements are on-page, off-page, and technical search engine optimization. On-page SEO is the internal component of what you can do to your website to improve your rankings. These factors are often easier to manage than off-page SEO, which centers around backlinks. If you do not have the time or technical skills to do SEO for your pest control company then schedule a lead flow acceleration call with us today by clicking the button below. 

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This is a custom-tailored plan so you can generate more leads, sales and profits. My team will do the following for you at no cost.

  • Create a customized keyword list

  • Free Website Evaluation

  • Complete SEO analysis that will show you why your website is not ranking at the top of the search engines and what to do to fix it

A Quick Note for Readers

We have broken down our formula and process for search engine optimization (SEO) in this article in a very detailed manner. We could not put our 153-page book on our website so for more information get your free copy of our book mailed to you (just pay to ship)

As always, if you are looking to outsource your pest control SEO our company welcomes the opportunity to speak with you.

pest control SEO book.jpg

How SEO Helps Pest Control 


SEO for pest control will help you to stay competitive online for people looking for your services. Using relevant and strategically researched keywords across your website can help you rank higher in search engine results pages (SERP) for search queries. As an example, the word "pest control SEO or "SEO for pest control” is likely the words you Googled to find our website. We practice what we preach. The same holds true for your site. Search engine optimization will help your website get more traffic and, as a result, more leads and sales.

How Long Does It Take To See Results? 


This is not an overnight game – especially for pest control companies located in larger cities, SEO takes time.  On average most of our clients begin seeing an improvement within 90 days. Here is some data to help paint a clearer picture. There are 4,629 pest control companies in Florida, and the second largest state is California, with 3,906 businesses. Texas has 2,914 pest control companies, so one can assume in larger cities located within Florida, California, and Texas that, the competition is stiff, not to mention nationwide companies that are also vying for your client’s attention. Another thing to consider is that search engines like Google, Bing, and Yahoo need time to comb through your website content and crawl new links. Once the bots understand that changes have been made to your site, your pest control site will rise higher in the

search engine result pages if SEO is done right.


Between the 6 to 9-month mark, our agency gets incredible results even in the most cutthroat spaces like Houston, Los Angeles, and Miami. It’s vital that you avoid agencies that make claims about front-page ranking overnight. We understand that waiting can be frustrating, especially if you need leads quickly. This is why search engine optimization is only one of our firm’s critical components to help you get exclusive leads. Learn more about our direct mail marketing system, which guarantees to deliver pest control leads in

30 days or your money back! 

Why Do You Need To Optimize Your Website?

We don’t have to tell you that there are dominant key players in the pest control industry with deeper pockets that can outspend you for keywords, but there are not enough of them to wipe out your committed efforts toward organic search. If you run a pest control company needing leads and customers, your success hinges on whether or not your website can be found in Google search.

It is essential that your business not only has a website but that it’s optimized for search engines like Google (and, to a lesser extent, Bing) because search engines are the primary way people find businesses to hire.

This isn’t a new concept; the Yellow Pages stopped being the go-to source for advertising in 2009 when it declared bankruptcy, and homeowners hate door-to-door salesmen almost as much as they do pests. Therefore, your success demands that you utilize the best resource and showcase your business’s expertise by creating an original website that is properly optimized so people can find you.


 The central hub for all your marketing efforts is your website. A well-ranking website with a poor design won’t convert visitors to leads. Your website needs more than photos of bugs to capture your visitor’s attention. The best pest control websites look original and build trust with your visitors by informing them of the benefits they receive from you. When your site looks like everyone else, it’s nothing more than noise, but when you can clearly communicate why they should hire you above all the other people competing for their business, your phone will light up if it has the right rankings:

  • The first position in Google search results carries a 31.7% click-through rate.

  • Only 0.78% of Google searchers click on results from the 2nd page.


How SEO Stacks Ups

Pest Control SEO vs. Google Ads (PPC)

Pay-per-click and sponsored ads allow companies to lease front-page real estate, allowing you visibility when people search for your services. However, the unfortunate truth is that your ad vanishes once you stop paying the rent. This is not a viable option for smaller companies because all a competitor has to do is outspend you to claim your space.

Pest Control SEO is an investment.: The content and backlinks you acquire have a long-lasting impact; their Google rankings pay dividends long into the future. Ultimately, SEO creates an asset your business owns instead of rents.

Further, PPC can be incredibly expensive. For example, it may cost you $50-$65.00 + per click in a larger city such as Houston if you’re bidding for a high-intent keyword.


 SEO vs. Social Media Marketing

 Search traffic converts 10x better than social media traffic (on desktop)!

 Search engines (especially Google) have only gotten better at understanding the meaning behind the phrases we type into them. Therefore, they are used even more on the internet to cut through all the noise.

With so many people using search, it makes sense that pest control companies marketing themselves online should ensure their websites are built and configured to be found easily using these tools.

Successful Pest Control Companies Care about SEO

The overwhelming emphasis on search engines as a primary marketing channel showcases how vital pest control SEO is. It’s already pretty clear that search is their go-to for finding your services and for your business to flourish.

Arguably the most important aspect of any pest control SEO campaign lies in measuring your return on investment (not just money, but also time). After all, whether you hire an independent firm or dig in and do the work yourself, you want to ensure that the seeds being sown will bear the proper fruit.

If you need an impartial assessment of your pest control SEO health, contact our experienced SEO strategist today to discuss your options.


Google’s algorithm has hundreds of SEO ranking factors that dictate where a website ranks. Understanding and implementing them as part of your SEO strategy takes experience, time, and due diligence if you want to achieve the best results. Google’s main goal with its search engine is to quickly deliver the most accurate results to people who use their tool. Their documents explicitly state that the content on your website should be people-centric, not written for the bots that crawl the site. What that looks like can help by reading over your site and pondering the following questions: 


  • What is your intended audience, and would they find similar content on your competitor’s website or fresh and relevant information? 

  • Does your content clearly demonstrate first-hand expertise and a depth of knowledge (for example, expertise that comes from having actually used a product or service)?


  • What is your site’s primary purpose or focus? Do you have a specialty, or are you a generalist?


  • After reading the information on your site, will your visitor be more informed about a topic and what steps they need to take to solve their problem?


  • Will someone be reading your content and leave feeling like they’ve had a satisfying experience?


As we dive into keyword research, content marketing, on-page optimization, digital PR, and local SEO—we should ask ourselves these questions if we want to create the kind of content Google will reward with a higher ranking in the search engine result pages (SERP’S)

The Key To Succeed In Pest Control SEO


Pest Control Keyword Research


Imagine trying to solve a roach problem without understanding their resistance to insecticides. The efforts would be wasted. The same applies when you publish new web pages and articles on your site. Keyword research is the foundation for building a solid SEO strategy after technical SEO. If you’re writing content without keyword research, you’ll waste time and budget trying to get people to your site for search terms no one looks for.


Our chapter on pest control keyword research covers:


  • The importance of keyword research.

  • How to do keyword research correctly.

  • Which tools to use?

  • The importance search intent plays in how SEO works.

  • Content Marketing That Skyrockets Your Sales


 Content marketing:


  • The various types of landing page your business needs.

  • How to create topic clusters to make ranking on Google easier.

  • The value of prioritizing long-form content that is rich with detail.

  • Important considerations Google applies to sites.

  • Publishing information for your industry that gets read, shared, and linked.

On Page Optimization:


  • How to structure your site.

  • How to optimize your title tags, meta descriptions, and page headings.

  • How to optimize page speed and user experience.

  • Best practices for internal linking and image optimization.

  • Ways to use schema markup to get more clicks by having FAQs and reviewing particular snippets.

  • Link Building


Get Free Pest Control Leads With GMB

Your Google My Business listing (also known as GMB but now called Google Business Profile) is another important component of your overall marketing strategy. Without it, you won’t be able to rank in the map pack when people search for a pest control company in the area.  On the flip side, when you learn how to optimize your profile, gather reviews, and engage with your customers, you will increase the number of pest control leads and sales without spending money on advertising

Our chapter on Google My Business for pest control covers everything from:

  • How to set it up step-by-step

  • How to optimize it to rank higher in the local search results on the SERPs (Search Engine Results Pages)

  • The importance of reviews and how to handle negative reviews.


SEO for pest control companies extends beyond your Google My Business Listing. The pages on your site can also rank below the map listings for keywords in the organic search results. Several keywords trigger local search results without a map pack that you’ll also want to target, so you don’t miss out on the opportunity to obtain a new customer.


SEO Services For Pest Control

 Hiring the Right Expert Matters!


Our last chapter, SEO Experts for pest control companies, covers what to look for in an expert and how much to budget. We also provide examples of what results look like when you work with a company specializing in pest control SEO and what to look out for so you don’t waste valuable time, energy, or finances in making efforts that don’t enable you to reach your fullest earning potential.


While SEO’s growth potential is typically more gradual, its value compounds, PPC, and sponsored directories can drive more immediate traffic. However, their value added is temporary and subject to continued payment. Search engine optimization is an investment, and PPC is a cost, the same way that a healthy diet is an investment vs. the cost of your health eating fast food.

Are You Ready To Take Your Company To The Next Level?


If you would like to skip the learning curve and outsource your lead generation efforts to a team of experts contact PCMP today to learn more about having us implement SEO for your

pest control company!

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