Make Sure They’re a Good Fit

 

Possessing the skills to create and deliver an online campaign is only part of finding pest control SEO services. That’s just the baseline. For the best results, qualify an SEO partner by thinking through the following:

• What does a good partnership look like?

• How will you define success?

• What services do you need, and which ones are not important?

• How often do you want to receive reports or updates, and in what format?

• Verify that a vendor’s offerings and style align with your goals.

 

Confirm they either deeply know your target audience or have proven systems to capture this information.

 

What results have they achieved in similar competitive markets?

 

Seek out performance-based pricing if you can. This gives you confidence in the SEO firm and gives them the incentive to deliver on what they promised.

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Warning Signs To Watch For 

Contracts: You don’t want to get locked into a contract with an SEO agency that can’t deliver the desired results. It’s a waste of money and, more importantly, time. Lost time is an opportunity cost. You’re delayed while the competition keeps moving forward.

 

Lack of Communication: Before you hire any pest control SEO service, do your own research.

Check multiple review sites like Clutch, Facebook, and Google. If multiple other business owners give them high praises on SEO efforts, that’s a big sign that you’re on the right track to success. However, I must tell you that search engine optimization takes time. This is not pixie dust, magic, or a get-rich-quick scheme but hard work done consistently over time. There are a lot of agencies out there that are great at selling you on the dream but struggle to provide tangible results and transparent communication. You need to know what’s going on with your SEO campaign, and it should never be hard to get in touch with the firm or get answers to your questions.

 

A Focus on Vanity Metrics: It doesn’t matter if you get 2,000 clicks a month to your website if none of them turn into customers. Getting to the first page of Google for words people don’t enter into the search bar or for businesses in a town of 1300 people isn’t impressive either. Business metrics matter, not vanity metrics.

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Here are some metrics a good SEO company should be talking about instead:

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• Revenue in the door

• Quality of leads received.

• Traffic clicks to calls.

• Keyword rankings for high-converting phrases (leading indicator)

 

Disinterest in Your CRM or Tracking Results: You live and die by your CRM to track all critical client details. You shouldn’t have to track and store that information elsewhere just so your pest control SEO experts can track metrics. Both you and your SEO agency should be concerned about mapping results to your CRM. To track those all-important metrics listed above, your SEO agency needs to see data on potential clients who converted from a lead to paying customers.

They can’t track lead quality or show ROI if they don’t have access to your CRM and Google Analytics. If they’re unwilling or able to do this, that’s one more thing that ends up on your plate— generating revenue matters, not leads. If they are true SEO professionals, you shouldn’t have to be the one telling that, either.

 

 High Employee Turnover: Why is an SEO agency’s toxic work environment or poor leadership your problem? After all, results are results, right? High company turnover shows there might be major internal issues with the SEO agency. Since search engine optimization is a long-term investment, hiring a pest control SEO service agency with a track record of happy employees who stay with the company is best. If you spot multiple employees who have worked at that agency for a year or less only to transfer to a similar position elsewhere, there could be management problems. Those only causes problems for you, such as not knowing whom to get in touch with or a turnstile of new people who aren’t up to speed on what’s going on with your strategy.

 

You shouldn’t be forced to pay the price because an agency can’t manage retention issues.

 

No reviews? That’s a problem! If they’ve been in business for over a year with no one who can say anything nice, it raises the question, “Are people following the doctrine of ‘if you don’t have anything nice to say, don’t say anything at all?” Most business owners get excited when they see positive results rather than staying silent. Reviews that mention things like “we worked with them for six months and saw some results” should only raise more red flags.

 

 SEO is an ongoing effort, so either that agency didn’t understand how to structure campaigns properly or got fired midway through. Either way, that could potentially mean bad news for you, and is it worth the risk?

 

 When someone has a proven track record over the course of years and, better yet, when they can keep those customers over that same period, add that pest control SEO agency to your shortlist.

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Overcomplicating Their Offerings: ​SEO is 80% strategy and only 20% actual execution, so it makes sense that some firms lean a little too heavily into the “Look how smart we are” direction. They’re trying to earn your business by using jargon or overcomplicating how SEO works. But you'll always feel like you're in the dark if they can’t explain it before you’ve even started. You deserve to know exactly what you’re getting and why when you’re putting your company’s rankings and credit card on the line.  Avoid anyone trying to make things more complicated than need be.