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On-Page SEO For Pest Control
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Our SEO Strategy For Pest Control Revealed
Itching to learn the proper SEO blueprint to take your pest control company to the next level?
We Know the Pest Control Industry. And We’ve been doing SEO for over a decade. It’s a Lethal Combination. This guide is everything you'll need and more to rank your company website in Google's top search results. You'll learn how to:
Get top rankings in Google Maps & organic search results.
Get more website traffic and more leads than ever before.
Crush your competitors like a cock roach in your local area
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A Quick Note for Readers
We have broken down our formula and process for search engine optimization (SEO) in this article in a very detailed manner. We could not put our 153-page book on our website so for more information get your free copy of our book mailed to you (just pay to ship)
As always, if you are looking to outsource your pest control SEO our company welcomes the opportunity to speak with you about the services we offer including our 200% ROI Guarantee!
SEO Structure For Pest Control
In previous chapters, we’ve talked about how to structure your website, do your keyword research, and write the content, but this chapter drills down more into the formula and process of front-page SEO for pest control.
However, before you go gangbusters on creating content for your website, you need to consider your website's overall structure, which impacts your ability to scale. We are going to get more technical but if you can
handle spiders and mice this will be a cinch!
First, you must decide which URL type you want to utilize: Flat or multiple sub-directory permalinks.
What is a flat URL structure?
A flat URL structure does not use sub-directory folders.
Here’s an example: https://www.XYZ-pest-control-tampa.com/.
What are multiple sub-directory structures?
As it sounds, multiple sub-directory structures use several directory folders to organize website content. Here is an example:
Which structure is better?
Most search engine optimization specialists will tell you to use multiple sub-directory structures. This has some inherent problems:
Of all the channels your business can invest in, search engine optimization is the only one with the ability to return compounding returns over time. Content, for example, presents three opportunities:
In fact, Backlinko’s Brian Dean did a study analyzing over 1 million search results and concluded that shorter URLs rank better, all things being equal. This structure can also place emphasis on keywords that don’t have a relevant search volume (no one searches for service locations) That’s not to say that there aren’t websites that rank using a sub-directory structure; obviously, there are. However,
In our experience (even with extensive sites), a flatter structure yields better results.
The keyword is emphasized earlier, so there’s no confusion on Google’s part about which keyword in the URL should rank; it’s pretty straightforward, as it’s the only one used.
Last caveat – while the pros outweigh the cons when using a flat architecture, one significant con should be addressed: all pages must utilize internal linking best practices with a flat architecture.
The reason is that a sub-directory structure has a natural hierarchy that promotes good internal linking among the pages of a website. To achieve the same result using a flat structure, breadcrumbs must be utilized.
No, we’re not talking about the tasty bread for chicken parm. Breadcrumbs are a navigational feature for your website and can have an
awesome impact on SEO for pest control companies that use them.
If you want to rank in highly competitive locations, it’s imperative that you take advantage of every opportunity you can. A flat architecture is easier to implement and provides more opportunities to rank in search.
Optimizing Title Tags For Maximum Impact
Optimizing a title tag is well-known as one of the most impactful tactics for on-page SEO. This is the first method for informing Google about a given page’s topic. Here are some dos and don’ts:
Use fewer than 60 characters.
Start with the keyword upfront.
Always include a city or state when optimizing for local search
use a modifier, words like “best,” “offers,” “affordable,” and “reviews” tend to trigger words that make your viewers stop, look, and listen to the message you have to say.
Include a phone number.
target multiple services areas (e.g., termites and ants on the same page)
Add the name of your company at the beginning.
Here’s the foundational formula that we use for practice area pages:
City + service example: “Houston Termite Control”
Depending upon the length of the significant keyword, you can then add modifiers to improve click-through rates (such as “Houston Termite Control| Free Estimate”) or for additional search volume opportunity (such as “Los Angeles Pest Control Company Near Me”).
How To Speed Up Your Website Without a Degree in Web Development
53% of all mobile users leave a site that takes longer than 3 seconds to load. With search increasingly being driven by mobile use, that’s a percentage of your prospective client base that you
cannot afford to ignore or underserve.
How to Check Your Website Speed
First, head to Page Speed Insights and run a diagnostic scan. Most of the time, the most significant obstacle to a better website speed is the use of uncompressed, high-definition images. If you upload uncompressed images frequently, your site’s overall performance tends to drag down. Remedy this by installing the Smush Image Compression and Optimization (formerly WPSmush.it) plugin.
This tool removes extraneous and hidden information from your images, reducing their file sizes (compressing them) and streamlining your load times. It also scans new images as you upload them, repeating the process of stripping away unnecessary information.
How to Optimize Internal Links
What is an internal link?
It’s applying link anchor text to another page found on the same website to help a visitor with navigation. In the chapter to come, we’ll talk about effective link-building techniques.
Why does it matter? Using links within the body of your content to bridge the gap between related articles is beneficial for the user experience. It helps distribute link equity and improve essential signals for Google. You can think of link equity (inbound backlinks) as a measurable quantity, fluidly moving throughout the pages of your site. By using internal links, you can distribute the equity of those links to your most important pages. This has the side effect of allowing those pages a better opportunity for ranking.
Another significant benefit of internal linking is keeping a user engaged on your site for a more extended period of time, thus lowering your bounce rates. In practical terms, if Google sees a consumer staying on one website longer than another, it may interpret this as the user having a better experience on the site where they stayed the longest.
Lastly, internal links also positively affect conversion rates, as they direct a consumer toward the bottom of the funnel to your conversion point (the contact form).
What the Heck Is Schema and Why Should You Care?
“Schema (schema.org) is a structured data vocabulary that defines entities, actions, and relationships on the Internet (webpages, emails, etc.).” – Luke Harsel, SEMrush
For pest control companies, the schema is the most important structured data to add to a website. Adding schema to your site explicitly tells Google that the content is related to a pest control company.
Pest Control service schema markups can make your page more relevant to users searching for legal information, which typically results in an increase in your click-through rate. This way, schema markup gives you an additional opportunity to rank over those sites that do not utilize this tool.
One final bonus tip you can insert “free estimate” into the price-range field rather than a set price.
How to Optimize Images and Get Maximum Performance
The first step is determining which pages on your site perform best. You can do this through Google Search Console or our preferred method, Ahrens’s Top Pages. After you’ve identified a page to be optimized, drill down into performance to look for keywords that aren’t ranking well.
Next, modify existing image alt text to include these key phrases or add new images so that you will start to rank better for those words. Google crawls alt text to determine what is shown in an image. This is an easy way to add low-hanging fruit keywords onto the page without including them in the body of the content. Sometimes it’s challenging to include phrases because they don’t make sense, organically speaking, within the body text; alt-text optimization allows you to sidestep this, in a way.
How to Optimize On-Site SEO for Pest Control
Here are a few takeaways to remember if you plan to manage the SEO for your website
Build out the pages on your website using your keywords.
Have your main keywords in the title tag sprinkled throughout your pages.
Create pages for each one of your services and sub-services.
Have unique pages for each location you serve.
On-Page search engine optimization (SEO) is crucial to the success and ranking of your website in Google. If you haven’t completed these steps, make sure you circle back and make these changes yourself or Hire an SEO agency for pest control to do it for you.
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