Pest Control Website Content Archetypes

Good content is built as much as it’s written. Content archetypes are used for constructing information to accomplish a specific goal (e.g., ranking well in search, converting a visitor to a client, achieving shareability, etc.).

There are three basic archetypes: service area pages (effective sales pages), location pages, and blogs (seeds that help to gain inbound links, top-of-mind awareness, and social media engagement).

 

 Service Pages (Sales Archetype)

Many pest control web designers create pages on your site that lump all services on one page instead of creating a page for each of the services you provide. There are two reasons you want to create separate service pages. The first reason is to give clients a better user experience. Suppose they are looking for information about mosquito control, but you have that information at the bottom of the page. Then they may stop reading before they find the solution they are looking for. The visitor chooses to hit the back button and go to another site, and you lose a sale.

 

​The second reason you want to separate the page is to provide Google with more content, and this is one way to gain favor with the search engines and advance toward the top of the search engine result pages.

 You want to create in-depth, lengthy, helpful content on each service page, including video. The goal is always for your content to be of value (i.e., it matches the reader’s intent), which keeps them on the page.

Deliver multiple calls to action, so it’s clear to the visitor where to go when they are ready to connect with you. Some people prefer to call, while others may deem email easier to use. On the page, include helpful contact forms in the sidebar, chat windows, contact info in the page’s header, etc.

 

Location Pages

For each city or area, you serve, you want to create geographically relevant information If you serve multiple cities, you should have a pest control page for each one and make each page location-specific. As an example if you provide pest control in Dallas you are likely to serve Fort Worth, Arlington, Plano, or Irving.

 

 Strength of this archetype:

 

• Consumers visiting these pages are more likely to be in a buying/hiring mindset.

• These pages are ideal for targeting multiple locations.

 

 For example, suppose your company has multiple offices. In that case, you can create a page for each city (e.g., Miami Pest Control Company, Kendall Pest Control, Homestead Pest Control, Coral Gables Pest Control). It’s not enough to lump each of these cities together and expect them to show up in that city’s results.

 

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